Legal

Cookie Policy

Last updated: 30 September 2026

1. Data Controller

The controller responsible for the processing of personal data on this website is:

Global IP Alliance (Shanghai) Technology Co., Ltd.
Registered address: Room 805, No. 485 Xingmei Road, Minhang District, Shanghai, China
Legal representative: Kevin Kang
Email: CTMAA@ChinaTradeMarkAgency.com

2. Data processed

Depending on how you use our website and our services, the following data in particular may be processed:

  • Name
  • Company name
  • Email address
  • Country and address
  • Telephone number
  • Trademark name and trademark-related details
  • Details of goods and services
  • Details of trademark applications
  • uploaded documents
  • data relating to your user account
  • communication with us
  • order and payment information
  • technical information such as IP address, browser type and device data

3. Purposes and legal bases

As a matter of principle, we process personal data only to the extent necessary for the relevant purpose.

We may process your personal data in particular for the following purposes:

  • handling enquiries
  • carrying out trademark searches
  • assistance with the classification of goods and services
  • preparation and handling of Chinese trademark applications
  • management of user accounts
  • management of trademark cases and documents
  • monitoring of application status
  • communication with you during the procedure
  • processing of orders and payments
  • improvement and security of our website and online services
  • compliance with legal obligations

We do not sell personal data to third parties.

Depending on the specific purpose, processing is carried out in particular on the basis of:

  • Article 6(1)(b) GDPR, where processing is necessary for the performance of a contract or for pre-contractual measures;
  • Article 6(1)(c) GDPR, where a legal obligation exists;
  • Article 6(1)(f) GDPR, where processing is necessary for the purposes of legitimate interests;
  • Article 6(1)(a) GDPR, where you have given your consent.

4. Trademark applications and data transfers

If you instruct us to file a Chinese trademark application, the information you provide will be processed for the preparation and conduct of the relevant procedure.

Where necessary for the provision of our services, data may in particular be transferred to the following bodies or service providers:

  • the China National Intellectual Property Administration (CNIPA)
  • Chinese trademark agencies involved in the handling of the matter
  • technical service providers
  • payment service providers
  • hosting, email or cloud service providers

A transfer takes place only where it is necessary for the relevant purpose or where a corresponding legal basis exists.

5. International data transfers

As our services relate to international clients and Chinese trademark procedures, personal data may be processed or transferred outside the European Economic Area.

Where a transfer to a third country takes place, the safeguards required under the applicable data protection law will be taken into account.

6. Storage period

As a matter of principle, we store personal data only for as long as is necessary for the relevant purpose.

Where statutory retention obligations exist, the relevant data will be stored for the legally prescribed period. Once the relevant purpose no longer applies and any retention periods have expired, the data will be deleted or anonymised.

7. Cookies and similar technologies

Our website may use cookies and similar technologies. Technically necessary cookies may, for example, be used for the following purposes:

  • operation of the website
  • user login
  • storage of necessary settings
  • security functions
  • protection against misuse

Where we use non-essential cookies or similar technologies for analytics, marketing or other purposes, we will obtain your consent in advance where required by law.

8. User accounts

If you create a user account on our website, we process the data necessary for setting up and using the account.

You are responsible for keeping your login details confidential. If you suspect unauthorised access to your account, please contact us immediately.

9. Your rights

Under the applicable data protection provisions, you have in particular the following rights:

  • right of access
  • right to rectification
  • right to erasure
  • right to restriction of processing
  • right to object to certain processing
  • right to data portability
  • right to withdraw consent already given

To exercise your rights, contact us at CTMAA@ChinaTradeMarkAgency.com.

You have the right to lodge a complaint with a competent data protection supervisory authority regarding the processing of your personal data.

10. Data security

We take appropriate technical and organisational measures to protect personal data against loss, unauthorised access, alteration, disclosure and other unlawful processing.

11. Changes to this privacy policy

We may update this privacy policy if legal, technical or business conditions change. The current version will be published on this page.